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Announcing Horlicks Vegan!

Iconic British brand Horlicks has launched Horlicks Vegan; a dairy free malted

beverage to enjoy with your favourite alternative milk.

The family favourite brand, which has been a almond to soy, coconut or oat milk.
staple in pantries across the country for nearly Trials have shown that the new product tests
150 years, has introduced Horlicks Vegan into particularly well with popular barista alternatives,
Asda Vegan bays, using a vegan recipe based creating the same, thick, creamy and warming
on the brand’s signature creamy and malty hug in mug as the original favourite.
characteristics.
Michelle Younger, Marketing Manager at Horlicks
Registered by The Vegan Society, the new said, “We are keen to evolve the brand by
formulation has been developed to cater not building on our unique malty taste and heritage
only to vegans, but also for those who suffer with whilst offering new varieties which appeal to
dairy allergies. It’s ideal for kids and adults, can be different tastes, formats and diets.”
enjoyed hot or cold, and contains 14 key vitamins
and minerals. An iconic British brand and a family favourite,
Horlicks dates back nearly 150 years, and is the
Ericka Durgahee at the Vegan Society said: oldest malted drink brand (in fact it is older than
“We’re proud to register Horlicks’ first-ever free- the tea bag which dates from 1904).
from formulation with the Vegan Trademark. It’s
brilliant to see a household brand demonstrating Made in Britain since 1906 using British farmed
that dairy is not necessary to make a great tasting wheat and barley, it has a strong British heritage,
hot drink and that people can still enjoy their and formed part of the forces kit bag during
favourites without the use of dairy milk.” WW2 due to its ‘complete and well-balanced
nourishment’.
The vegan formulation is based on the flavour
profile of Horlicks Original blend which requires Horlicks Vegan will be available exclusively with
hot milk, meaning consumers can add their Asda RRP £3.49 (400g jar).
favourite preference of dairy alternatives, from

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