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PA Enterprise
initiative to set an industry example for 2021, life balance - not only for their mental wellbeing
educate and upskill women. The businesses that but for productivity and work satisfaction. To
get this right, and build a diverse and inclusive successfully thrive in 2021, businesses should
workplace for women, will thrive. start to rethink the nine to five working hours and
allow teams the autonomy to uncover how they
Flexibility will become the norm as businesses work most productively. With good regulation
start to rethink nine to five working hours in place organisations can provide maximum
Sacha Michaud, Co-founder, Glovo: flexibility for workers and at the same time giving
them solid social rights.
2020 has already seen drastic changes in the
gig economy. From the passing of California’s With the gig economy being an option many
Proposition 22, to the latest rulings in Spain workers are turning to during the pandemic, it is
classifying food delivery couriers as employees, imperative that industry players, governments
this year has challenged businesses in the space and labour unions create new agreements to
more than ever. It has and will change the way we protect our essential workers while providing
work forever. Looking ahead to 2021, there will flexible work. As a European company it’s
be even more of an emphasis on the legislation extremely important to us to face the challenges
around the gig economy as more people turn to of the future of work head on and ensure workers
the sector for work as a result of the pandemic. can retain flexibility while still being protected.
The flexibility provided by the gig economy More businesses will recognise the value of
will gradually become the norm among hiring freelancers
businesses globally. Whether it’s moving away
from rigid working hours, or giving teams new Liron Smadja, Senior Director of Global Brand
responsibilities, the trend is set to continue. Marketing & International Expansion, Fiverr:
Flexibility is essential to survive the pandemic as Whilst the pandemic has been incredibly hard
people need to ensure they have a good work
Continued u
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December 2020/January 2021 25
