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          The problem here is that human nature is             free trial, the idea is much the same. These
 Help employees make   complicated. It’s not just that users don’t   single-use accounts are particularly useful

          want to expend precious cognitive energy on
                                                               if you know you’re going to be immediately
          remembering unique and complex passwords
                                                               subscribed to an endless barrage of
 strong passwords a   for every account. Often, they’re trying to avoid   unappreciated sales emails for the rest of
                                                               that account’s lifetime (‘unsubscribe’ buttons
          the feelings of frustration that accompany their
          failure to easily recall the information. Simple
                                                               be damned). The unimportant passwords for
          and familiar passwords will always trump             these trivial accounts provide protection in
 habit    complex and more secure ones. Sadly, the             their insignificance. If (when) these passwords

          human factor of password security boils down
                                                               are stolen or these accounts are hacked, no
          to what’s easy rather than what’s secure. May
                                                               This theft will not put any critical accounts or
          the password gods forgive us.                        critical information or passwords are lost.
                                                               passwords at risk.
          We’ve seen how this plays out. Despite
          knowing the risks of weak passwords, which           For these accounts, you could actually use
          are vulnerable to brute force attacks, and           a password as simple as a word, a few
          repeating passwords, people do both over and         letters, and a special character. For example:
          over again. According to a 2019 Google poll,         Frodo123! But never use this password again
          over 52% of users admit to reusing passwords         with any other email account. Reusing a
          and approximately 13% admit to using one             simple password across multiple platforms can
          password across all accounts. Simultaneously,        be the kiss of death.
          68% of password users admit they reuse
          credentials because they fear forgetting them;       Level Two: A password phrase
          and 36% do not consider their accounts               Four- or five-character passwords, regardless
          valuable enough to need more stringent               of the combination of numbers, letters, or
          security measures.                                   symbols, are similarly vulnerable. That’s
                                                               why experts now recommend at least a
          So what can companies do? The good news              12-character password. The problem is
          is it’s not a question of choosing between           that no one likes to remember a bunch of
          gold standard security or nothing at all.            long, complicated passwords. Here’s where
          Instead, companies need to find the approach         password phrases come in.
          that works best for their people — and that
          employees will actually follow. Here are five        A password phrase is longer in length than
          recommendations that managers and IT                 a simple one-word password but easy to
          departments can share with employees and             remember. Most of us should be using
          teams to help them find — and use — the right        password phrases instead of words to
          level of protection for any situation.               increase character length, but they should
                                                               not be something as simple as song lyrics
          Level One: The throwaway password                    (professional hackers have been on to this
          A throwaway password is one that is utilized         ploy for years). Using ‘everybreathyoutake,’
          with a throwaway email address. If you’ve            ‘oopsididitagain,’ or ‘igottafeeling’ is practically
          ever created a burner email address to use a
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          March 2024                                                                                     17
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