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PAE
WORKPLACE NEWS
Simple mistakes on job adverts
costing businesses top talent in
a skills crisis
With UK vacancies continuing to rise and informative, shedding complete clarity on the
the skills gap growing at a concerning rate, position. At a base level, this must include
recruitment software provider, JobAdder, has location specifics, start dates and what skills/
highlighted the need for more effective job ads. experience if required. If these are flexible,
then job adverts should highlight this.
With competition for top talent rife, employers
could be falling at the first hurdle by failing Rob Brodie, Head of Corporate Sales at
to include details that are paramount for the JobAdder comments: “As we navigate the
modern-day worker. JobAdder has highlighted new year, skills shortages are still a great
three key steps employers need to implement concern for recruiters and hiring teams across
to help fill vacancies in the current skills-short the UK. The pandemic has certainly altered
climate: what candidates want when searching for a
new job and it’s important that this is reflected
1. Company culture: The COVID-19 in job ads if businesses hope to bypass the
pandemic has had a dramatic impact on the competition and secure top talent.”
workforce, changing what people want from
both a job and employer. An increasing number “Now more than ever, highlighting a salary
of job seekers are prioritising culture when range in your job ad is incredibly important
choosing a company to work for. To stay on top for attracting your ideal candidate, yet there
of these demands, it’s important for a job ad to are still a significant number of ads failing to
highlight a firm’s ethics, mission and values. include this. Applicants need to know they
aren’t wasting their time and excluding this
2. Salary and perks: Despite COVID-19 critical information from a job ad will limit the
changing the priorities of the workforce, salary success of a hiring campaign. The same goes
remains a dealbreaker for candidates. Job for other crucial details that many job ads are
adverts that don’t indicate at least a salary still failing to include, such as the location and
range will go ignored by a significant number start date.”
of candidates. Showcasing the right perks is
also going to be critical, but these need to be “While the skills crisis we’re facing won’t be
aligned with the wants of today’s workforce. solved easily, addressing the basics can’t be
forgotten, including the impact of powerful job
3. Transparency: With an abundance of ads.”
roles available, job ads need to be direct and
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