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performance incentives for teams, team-
level annual assessment, and even
onboarding for whole teams,” declares
Pendakur. “Team will shift from being a noun
into a verb and teaming will become part of
the way we talk about work.”
• Global talent pool and workforce culture.
“Many companies across industries like
marketing, direct-to-consumer (D2C) goods
and financial services are increasingly
tapping into global talent pools,” Swirnow
insists. “As such, HR will be expected to communication.”
focus on cultivating inclusive cultures within • Return to office. Wolfe believes that 2025
diverse regions. A major focus will be on will be the year employers mandate that
aligning handbooks and policies that reflect employees come to the office a certain
varied cultural norms and expectations, number of days per week. “We have already
serving employees consistent experience, seen this with Amazon (five days) and
culture and support.”
Starbucks (three days – which has been
• Continued rise of employees with side- the request but now they will enforce it),” he
hustles. Pendakur points out that fractional predicts.
work, direct to consumer branding, and new • Beaumont believes skills that focus on
social media tools have opened up space sustainability will emerge as a trend for
for millennials and Gen Z to develop viable next year. “As companies face mounting
secondary income streams, and employers pressure to adopt sustainable practices,
will have to navigate what this means for leadership development programs are
employer brand, legacy notions of “loyalty” incorporating skills like systems thinking,
and potentially losing some part of your responsible innovation and environmental
workforce to entrepreneurship.
awareness,” she explains. “This trend could
• Documentation and performance push the industry to redefine high-potential
management. Swirnow underscores that traits for future leaders.”
clear documentation is a key area of focus, In today’s rapidly-evolving company cultures,
especially for smaller companies navigating trends like AI literacy, mental health and
performance management and employee workforce management are among the many
relations. “Proper documentation processes workplace predictions for 2025 that will impact
not only help companies stay compliant with our workdays in the New Year.
employment laws but also ensure fairness
in managing performance issues,” she By Bryan Robinson, Ph.D.
states. “This trend could lead HR to creating Author of Chained to the Desk in a
accessible documentation processes Hybrid World: A Guide to Balance.
and training managers on effective www.forbes.com
10 January 2025
