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Red: Physical
Red is a stimulating colour that gets your
heart pumping and raises your pulse. It is
a powerful colour that can evoke a strong
physical response, even activating the “fight or
flight” instinct. This is great if you’re not easily
phased being in high-stress situations. If you
don’t, the colour red may be overwhelming
and actually hinder your work efforts.
Use red for a productivity boost if you’re:
In a physically-demanding job: Workers that
require a lot of physical exertion such as
tradespeople, personal trainers, and tree
surgeons, may respond well to red.
Blue: Intellectual
Blue is a soothing colour, helping calm the
mind and aid concentration. It’s no wonder
then that blue is a popular colour to use in
office spaces. It enhances wakefulness and
supports clear communication. Blue is a great
choice if you want to get straight to the point.
Use blue for a productivity boost if you’re:
An office worker: Blue is brilliant for
completing administrative tasks or projects
that require maximum focus. Add a splash of
orange if you need extra inspiration.
Yellow: Emotional
Yellow is energizing and radiates positivity.
It plays to our emotions and lifts confidence
levels so is excellent for getting you into the
right mood for producing great work. As the
strongest psychological colour, you might
want to opt for yellow tones to stimulate your
creativity.
Use yellow for a productivity boost if
you’re:
November 2023
An innovator or entrepreneur: If you’re stuck in
an ideas rut, yellow can help get the creative
juices flowing and make you more optimistic
about the direction you’re taking.
Green: Balance
Green is harmonizing and, unlike red, does
not strain the eyes. It strikes a nice balance
between the other primary colours and creates
a sense of calm and reassurance. This is
particularly helpful if you feel overwhelmed by
all the tasks you need to complete.
Use green for a productivity boost if
you’re:
At your best in a calm working environment:
If you like to start your day with yoga or a
meditative practice, green is most likely the
colour for you.
Don’t just consider the colour
In an interview with a productivity guru,
Angela Wright stated that a colour’s ability to
stimulate or soothe is based on its intensity or
saturation. So, what does that really mean?
You first have to select a colour that will either
affect your body, mind or emotions. The
second step is to find the correct brightness
that will help improve your individual
productivity levels. As you can see, colour
choices and preferences are highly personal
and varies from one person to the next. What
works for you may not work for your co-
workers, friends or family members.
It is possible to boost productivity using colour.
But, you have to choose the right colour based
on the type of work you do. You also need to
consider the brightness of the colour. Nothing
too bold or too dull.
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