Findings from a nationwide study by local social life app citysocializer, polling over 3400 of its members from cities across the UK, have revealed that Southerners had the greatest resolve last year in sticking to their new year resolutions.
Overall, of the 58% who made a resolution in 2014, 24% were still adhered to them by the end of the year (Dec 2014).
Londoners came top with 28% stating they stuck to their resolutions for the full year, followed by 24% in both Bristol and Cardiff, compared to 21% of those questioned in Liverpool and just 18% in Edinburgh and Manchester.
More women (66%) than men (47%) were revealed to have made a new year resolution in 2014, but when it came to perseverance, men came out on top with 28% claiming to have kept theirs for the full year compared to 21% of women, most of whom (59%) admitted sticking to their resolutions for less than 3 months.
This year, only 49% said they would be making a resolution and when asked their top resolution for 2015, top of the list overall in the UK for both men and women was to "save money"strong> (31%) followed closely by "healthier lifestyle" (26%) then "travel more" in third place (17%).
The third most popular 2015 resolution for women however was found to be "learning something new", which came only fifth on the list for men.
But overall across the UK and genders, "finding true love" and "travelling more" appeared in the Top 5, coming ahead of "spending more time with family", "being less stressed" and "volunteering".
The poll was conducted to help the company organize a program of social activities and offers throughout January 2015, dedicated to helping people have fun keeping and sticking to their top 5 resolutions.
Partners on board, offering big discounts as part of the campaign include Match.com, AirBnB, Lonely Planet, Hotel Tonight, Uber, YPlan, Zomato and Rosetta Stone.
