Pentel is appealing to the next generation of writing instruments purchasers through a social media campaign with a difference.

#SaveThePen is a tongue-in-cheek riposte to the notion that, in an age of smart phones and tablets, the importance of the pen is diminished.

The campaign is all about having fun, expressing personality and exploring your creativity with Pentel writing instruments.

Wendy Vickery, Pentel marketing manager, explains, “#SaveThePen is a brand new digital campaign from Pentel that champions the creative power of the pen.  In an age of smart phones and digital devices it might be tempting for some to wonder about the future of writing instruments – as the naysayers did with the so-called paperless office.  Our message challenges that thinking, but in a fun way that celebrates the opportunity for old and new to complement, rather than oppose, each other.”

Central to the campaign is a video, with a selection of scenes showcasing some humorous and unexpected uses of Pentel pens and markers.   A different scene will be uploaded each day, until the full video is played.

The campaign is running across social media channels including Facebook, Twitter, YouTube, Instagram and Vine with an intense period of activity throughout October and into November.

“We want to get everyone thinking of ways in which they can show their creativity and originality with a pen.  We hope that the examples we give in our video will stimulate a host of ideas from people to like and share using our dedicated hashtag,” says Wendy Vickery.