23 April: The UK’s largest group of independently owned hotels, Best Western GB, has won an award for ‘Best Service Provider for Hotels and Catering’ at the UK Coach Rally 2013 Award ceremony on Saturday 20th April.
The awards, now in their fifth year, honour not only coach travel providers, but also destinations, services and attractions used by coach passengers and the drivers.
Best Western GB was nominated for the ‘Best Service Provider – Hotels and Catering’ award alongside Hilton Worldwide and Marriott Hotels UK. The award is designed to recognise and reward providers of services such as meals, sea crossings, event tickets and accommodation. Nominees had to be seen to of made outstanding effort to accommodate, attract and welcome coaches, their drivers and their passengers.
The group is in the process of launching a coach charter, specifically aimed at the group travel market, which will be unique to the industry. Best Western GB also runs a meal-stop programme across its portfolio of hotels, which aims to provide wholesome meals on the move to both tours, and the day trip market alike.
Mark Smith, director of leisure and travel trade sales at Best Western GB, said: “We are absolutely delighted with our achievement at the UK Coach Rally Awards this year. Being awarded in the hotel and catering sector is an honour for the group and really shows the dedication of our team in welcoming the coach travel community. With plans of a coach charter we aim to continue and build on this success and improve even further throughout the year.”
Best Western is the largest group of independently owned and managed hotels in the UK and worldwide. Member hotels maintain their independence, charm and personality, while benefiting from being part of the Best Western brand. Hotels benefit from sales and marketing activity available to them by joining with like-minded independent hoteliers.
