Asda Business Rewards will debut its gift card portfolio at this year’s Marketing Week Live, together with its gift card management system, gift voucher range and gift wrapped wine.

 
Asda gift cards are perfect for staff reward, consumer premiums and incentives. Via ABR’s gift card management system, customers can distribute gift cards by post as they hold no value, with activation and value being loaded remotely.  Asda gift cards are ideal for schemes where there is a requirement for the gift card to be loaded repeatedly with value.  For example, in reward platforms and salary sacrifice schemes, individuals can opt to take the Asda gift card which is registered to them by their scheme provider. 


Asda’s new dual shopping card will launch at the show.  With the same features as Asda’s other gift cards, the dual shopping card is perfect for flexible benefits schemes.  Two cards (with the same issue number) are provided to each employee – the individual retains one card and gives the other to their partner, spouse or nominated second card-holder.  The employee can add value to their card via the employer’s scheme, benefitting from the discount negotiated with Asda via their employer.  Either card holder can then spend the value, which is linked to both cards.