Event software provider evocos, has released a new white paper, helping event managers understand how they can improve their event communications using Twitter.
The ten page white paper, titled The Benefits of Twitter to the Event Management Industry; Improving Communication Before, During & After Events with Twitter, is a definite report on the strategies and tools for effectively using Twitter as a communication tool. It examines how those in the events industry can take advantage the social networking platform to help solve common communication issues, as well providing additional event value to delegates.
The evocos white paper includes the following sections:
• What are the main communication issues faced by event managers?
• Additional communication problems
• Introducing Twitter as an effective communication platform
• How can Twitter be used?
• #Hashtags
• Generating a high quality network
• What to tweet about
• Managing your Twitter account
• Responding to negative Tweets
• Tools to help manage your Twitter account
• Mobile tweeting
• Twitter and event management software
Commenting on the white paper, Kate Oxton evocos Marketing Manager said; “Harnessing the power of Twitter as a supplementary communication platform can provide a huge amount of value to all those involved with events. Event managers, delegates, presenters, exhibitors and sponsors will all benefit from the improved levels of engagement and involvement that Twitter can provide. This white paper can be used as a guide for those who already use Twitter and want to ensure they’re making the most of it and for those just beginning or thinking about using Twitter. It includes best practice advice, tools and strategies companies can use to improve their events.”
