Online data scams are on the increase – and becoming more dangerous - according to a trend observed by a leading freebies website.
The practice of capturing data such as e-mail addresses, telephone numbers and home addresses is nothing new in cyberspace. But now websites are becoming increasingly sophisticated in the way they collect personal details.
Particularly vulnerable are Web surfers searching for offers and bargains. Many sites purport to offer free samples or even high value items in an attempt to lure the unsuspecting public. Bogus 'free iPhone' sites typically fall into this category, but a variety of other methods are becoming commonplace. This includes scams featuring competitions, surveys and even Facebook applications.
Those participating in social networking are at the highest risk, with scams becoming widespread within minutes.
Andy Varley, founder of www.freebielist.com, a website specialising in free stuff, said:
"Data scammers are becoming savvier in the way they try to trick Web surfers. We are seeing more variety in the way companies look to harvest personal data, so it pays to be on your guard.
"If a form exists to capture data, you need to carefully consider how the website will handle the information submitted. In many cases there will be a catch.
"Legitimate sites exist but it can be easy to fall foul of a marketing scam. Genuine offers all display certain characteristics whilst rogue websites often sell details to third party companies. The end result is tons of junk mail and e-mail spam. In worse cases this could mean identity fraud."
Top tips to avoid online data scams:
1) Look for a clear Privacy Policy outlining how the personal data will be used.
2) Sites requiring registration should always provide an opt-out feature.
3) Offers from large brands and household names are generally safer than unknowns.
4) If an offer appears too good to be true, stay well clear.
5) Be sure to read the small print before committing.
6) Use a secondary e-mail address rather than your primary or work e-mail account.
7) Keep your computer updated with the latest patches and security software.
8) Conduct online research to gauge the opinions of others.
