Businesses proved that rewarding staff for their hard work and loyalty was high on the agenda last year. Bookings with leading Christmas party specialist, Best Parties Ever, were up 25% on 2009. Themes such as ‘Chicago….The Roaring Twenties’ and ‘Party at the Pyramids’ captured the imaginations of local businesses across 17 regions in the UK.
“We saw a real shift in companies’ perceptions of the office Christmas party,” comments Tim Stevens, managing director of Best Parties Ever. “After 2009 when the economic downturn hit hard and many companies cancelled Christmas altogether, employers recognised the need for building relationships and creating a sense of community internally, albeit on a smaller scale. Last year, there was a sharp spike in the number of bookings for mixed party nights as employers opted for more cost effective, departmental functions, as opposed to the large scale company parties seen in previous years.”
A recent customer survey carried out by the company revealed just what revellers look for from their Christmas party. While scenery and theming is considered a key issue, 86% of guests felt live entertainment and a disco were important factors. And when it comes to food, it seems savoury triumphs over sweet with 89% preferring a starter and main course to dessert.
Changes to working environments brought on by the economic climate have meant that rewarding staff is indeed more important than ever. In an age where communication is through a keyboard and flexible working options like hot desking and home working become increasingly common, the office can be a lonely place for employees.
“People are the greatest asset to a company and reminding them that they are part of a bigger team and a common endeavour makes them feel valued. The office Christmas party allows staff to interact with other people in the team and forge relationships,” continues Stevens.
2011 is shaping up to be similar to 2010 and while some companies have already booked their places, September looks set to be a key booking month as thoughts turn to Christmas after the Summer break. Themes and dates have yet to be announced but exciting new themes and entertainment can be expected to entice Britain’s businesses.
