QHotels, a collection of 21 four-star hotels across the UK, has launched a brand new, exclusive loyalty scheme in a bid to increase its share of the business transient market by 10% per cent in 2011.

The loyalty scheme, aptly named ThankQ Rewards, allows business travellers to find the right balance between business and leisure by earning points that can be exchanged for a number of indulgent rewards across the QHotels collection.  From a room upgrade, chocolate and champagne on arrival to a relaxing massage, business travellers may also save up their points to earn a family break, romantic trip for two or simply use against their next business stay.

The advantages of joining the scheme include:

You can jump the queue every time you arrive at your QHotel – your room card will be automatically waiting at reception where you see the sign

Collect 2 points for every £1 you spend on your total bill every time you stay at a QHotel

Redeem your points against full or part payment of any goods and services within QHotels, against your next stay or a lovely spa treatment