Guinness World Records is giving brands the opportunity for their events to achieve record-breaking status with the launch of GWR Live! Conference and Teambuild.
 
The thrill of live record breaking explodes into the business arena to add a unique experience to teambuilding events and business conferences. GWR Live! Conference and Teambuild uses record breaking to promote excellence and team work, and create a genuine sense of shared achievement.
 
With the package, record breaking challenges are tailored to the individual business and specific records can bring corporate messages to life. The experience combines individual record breaking challenges with a group ‘mass participation’ record to engage all delegates and allow everyone to walk away as the holder of a Guinness World Records title.
 
The launch of the package follows two successful UK pilot events in 2010. In line with the exclusive nature of the experience, GWR Live! Conference and Teambuild will only be open to a select number of companies and is limited to just 25 record breaking teambuilding or conference events during 2011.
 
Unlike other team building events, which require significant set-up and preparation, encroaching on the important teambuilding time, the GWR Live! Conference and Teambuild is ready to go within five minutes. Official Guinness World Records judges lead the record-breaking experience and will adjudicate record attempt live, announcing new world records immediately.
 
As Paul O’Neill explains: “The exceptional experience of attempting and achieving a Guinness World Records title is a once in a lifetime opportunity for most people. Now brands can create that unforgettable moment for staff at their own event.”