The phrase Soap Opera has become the accepted term for regular radio or TV drama shows based around normal life. Each episode is written to end in suspense, to ensure listeners or viewers return to find out what happens next. The phrase has its origin in America during the 1920s. There was a popular weekly radio programme called Amos And Andy, broadcast during prime time, and for family viewing. The soap manufacturers Proctor and Gamble began to advertise their products during the breaks and later sponsored the programme. Soon afterwards, other shows of the like, and other soap manufacturers, followed suit and a so critic, in 1938, began referring to them generally as “soaps”. Then, the word “opera” was taken from the popular “horse operas” (cowboy films) of the 1930s.