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Flavour Of The Month
When a thing is Flavour Of The Month it is temporarily in fashion. The phrase originated in the American ice cream parlours of the 1950s. To persuade customers to try different flavours and increase the sales of less popular types of ice cream, parlours would lower the price of a particular flavour for a month-long promotion. The cheap ice cream of that month would be widely promoted as "the flavour of the month".
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