Gee - this article may help someone who it does apply to and surely that is the point of such articles, is it not?

Screening may not be part of your job but again, I doubt if it was written with just you in mind so why get so critical of it?

As for the picture, not quite sure what you see is wrong with it, it is a lady on the phone wearing glasses, and as the article is about answering the phone, what else is there to say about it - why analyse it, just see it for what it is.