We’re now living in an online networking community – businesses are more accessible online, which allows for more interaction between businesses and their customers.

This means the potential to source new customers is huge – but are you making the most of Social Media for your business?

Which Social Media Platforms Should I Be Using?

Ideally, all of them! But if you’re new to Social Media, we recommend starting with Facebook and Twitter first.

Facebook is still the top Social Media platform, and there are over 1 billion active users on Facebook, and the chances are you’re one of them!

That’s a huge audience for your business – if you haven’t already, now’s the time to create your company page and make the most of this free marketing tool.

Once you’re set up you can use this page to market your products, run competitions and offer discounts, ultimately creating an online community.

If you’re not sure about how to maximise your company page on Facebook, why not try our short, online Facebook for Business Course?

Another great social media platform for business is Twitter, and the great thing about Twitter is that it allows you to talk to almost anyone!

It’s a great tool for business and should be a vital part of your marketing strategy. Use it to your advantage by targeting your sector using hash-tags to find out who’s talking about things you care about.

Not sure what a hash-tag is or how to use it? Try our Twitter for Business Course! You’ll be familiar with its important aspects in just 4 hours.

But it’s not all about Facebook and Twitter! You should also consider setting up accounts on LinkedIn, YouTube, Google + and Pinterest.

If you don’t know your Google + from your LinkedIn, then we have some other fantastic online social media courses to get you up to speed.

6 Reasons Why Social Media Can Help Your Business

·         Improve your websites visibility in the search rankings - Social Media plays a vital part of SEO, all the more reason why it’s important to have a good presence on Social Media.

·         It’s a cost effective way to promote your company – Social Media platforms are free to use, and we’ve even got a course designed to help you create your own professional looking videos, to save money on production costs.

·         Social Media gives you the chance to create a more human side to your business and build up rapport with your customers.

·         Add links to your post and drive traffic to your website.

·         As we mentioned earlier, Social Media is a great place to network! Use this opportunity to build contacts and relationships with influential people in your sector.

·         Grow your reputation – Social Media is like a digital word-of-mouth, except a lot quicker!

What’s your favourite way to promote your business on Social Media? Let us know via our Twitter or Facebook pages!

Don’t forget – you can try a sample of any of our Social Media Courses for free.

Just get in touch to arrange your demo - send us an email at htinfo@pitman-training.net.