- Surveys have shown that readers pay attention up to 82% longer when colour is incorporated into a document.
- Colour captures the reader's attention, while adding visual emphasis and a professional appearance - and importantly, helps differentiate documents and your company's image from competitors (1).
A quick glance at the two documents below will show what a difference colour makes.
- Adding your company's logo to a all your documents and presentations not only makes everything look more professional, will also add impact.
- It's easier than you think - you'll find simple step-by-step instructions for adding and editing images here.
» How to add an image from a file
» How to add clip art
» How to edit a graphic
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- Adding a 'head and shoulders' photo to employee contact details is a great way to put a face to the name, and is just brilliant for your desk manual.
- Try using the company contact sheet template to get you started.
» Get a company contact sheet template
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- To add a more professional and refined look to all your documents, you can use the watermark feature in Word to add a faint image to the background.
- In addition to using text as a watermark, you can also use a picture, drawing, digital photography or clipart.
- This looks particularly professional when you insert a business logo into the background of your document.
» How to add a watermark
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- Colours, images and typefaces can also be used to help organise items such as papers, files and CDs.
- You can easily create sections and indicators with different colours and even images.
- For example, how about making CD case or carry cover inserts using interesting typefaces, colours and pictures?
» Get a CD cover template
» Get a CD sticker template
Remember, images in documents really attract people's attention. Stand out from the crowd with colour!
1. Data sources: Colour for Impact, Jan V. White, 1996; The Persuasive Properties of Colour, Robert E. Green, Marketing Communications; USA Today, Wharton Business School, Case & Company, Management Consultants; Bureau of Advertising, Colour in Newspaper Advertising; What works in Direct Marketing.
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