Why do universities matter?

Universities create and distribute new knowledge
to businesses and other users
through research

Companies can benefit considerably from the knowledge, services and expertise the universities have to offer. This is vital if the region is to move to a high-value and knowledge-intensive economy.

The member institutions of the East Midlands Universities Association (http://www.emua.ac.uk/) all work together to EMUA aims to promote and facilitate co-operation between the universities and higher education colleges, to the benefit of the region and these institutions. This adds value to what could be achieved as institutions acting independently.

In addition, the universities in the East Midlands produce 39,000 graduates every year according to the Higher Education Statistics Agency. Many of the courses they study are directly relevant to the region's sectors, such as Food and Drink, Environmental Technologies, Technical Textiles and the Financial and Business Services.

Below average earnings levels in the region mean higher qualified individuals tend to look elsewhere for higher paid work, and this has led to recruitment problems and skills shortages for many businesses. As a result, the region is trying to retain its graduates and encourage others to return.

Research, development and skills development
are all key to remaining competitive and staying ahead.

So check out your local university. Tap into its expertise - it could provide that vital link between your employing organisation staying still and moving on to success.

What can a university do for you personally?

Universities and colleges of further and higher education all have a role to play in boosting your skills base and innovative-thought processes. Remember that:

• You don't have to study for an entire degree or course; many institutions now have units or short courses you can do to boost your knowledge and skills base and confidence in one subject.


• You can study for a professional qualification on a part time basis in subjects such as management, marketing, personnel, if you want to develop a niche in those areas;


• You can study for fun and the hell of it - why not?

If you live and work in the region, why not see what your local universities have to offer throughout the region? And don't forget the many further education colleges and private training providers throughout the region, too many to list here.