Does the sound of the word "networking"
make you want to chew your knuckles in embarrassment? Does it conjure
up an '80s nightmare of sipping spritzers in a world of red braces, shoulder
pads and filo-faxes? Well it shouldn't, says journalist Fred
Redwood. Now we're in the new millennium, networking is back -
but with a difference...
The
New Networking scene is an alternative to the old elite networks. In days
gone by, you had to belong to clubs like Soho House or The Groucho to
be on the circuit. But now, the old power is being devolved and democratised.
New informal groups are being set up to cater for every need.
For example, for the "cash rich, time poor" professional
hungry for social intercourse, there's "Club 6", a new networking
dining club that will set up a dinner with five other people who share
your interests. Or how about "book clubs", which are amazingly
popular following the cult television series, and a great way to meet
people outside your usual circle.
Sara Walpole set up a networking group of her own. "I heard London's
'media mistress', Carole Stone, being interviewed on radio and I said
to my friend 'What a great idea!' she says. "Then we thought why
not set one up ourselves." So Sara set up "Mosaic". The
idea, she says, "was to create a community of people from different
backgrounds. We meet every month and get a real variety of people from
charities, IT, media and other industries. We stress the social side of
it - it's not just people sitting around talking about business."
Other New Networks are far more socially haphazard - which, they claim,
adds to their charm. Take
camdengirl.com
- designed for women who want to meet new people, party, and collect the
odd phone number. Julie Menzies who recently joined up says, "There's
none of that mwaa-mwaa-here's-my-card falseness about it here. Everyone
mixes and there's not so much posing. Everyone genuinely seems to want
to meet one another."
New Networkers' doors are open to a greater variety of people than
those found in established network centres. Their success is based on
an entirely new ethos from that of the 1980s - summed up in the motto
of one based in Liverpool: "Make friends through business, not
business through friends."
And even women at the very top need a bit of sisterly support. One
of the most exclusive networks is the newly launched "City Women's
Club" which draws its membership from the highest ranks of the
City's 10 biggest investment banks. It's based on New York's famous
"Women's Bond Club", which has a membership of 300, its members
all being at vice president or director level.
For the equally important but less valued there's
Netmums.
Set up by Soibhan Freegard, Netmums aims to link up mothers feeling
isolated and alone while looking after their own small children. It
has 45,000 members, including former PAs, businesswomen and lawyers.
The idea is that people have somewhere to go to make friends and build
a new life when work as a forum for friendship is left behind. (Clearly,
Networks are not only about getting a helping hand up the promotion
ladder, they're about forming friendships when you fall off it!)
It's good to know that networking opportunities exist, but it's all
pretty superfluous if you're a network-phobic who suffers a chill of
dread at the mere thought of entering a party room, solo. What to do?
Well, you'll find the answer in the words of the Networking Queen herself
- Carole Stone.
Stone has a stunning flat full of white sofas in Covent Garden, to
which the rich and famous flock for her glamorous Monday evening salons.
If you blag an entry you'll quite likely bump into the likes of Michael
Portillo, Rory Bremner and Selina Scott. In her book "Networking:
The Art of Making Friends", she analyses exactly how you make a
splash in the social pool. Here's her message in a nutshell:
• |
Make small talk with sentences starting, "how, why, when,
what, etc". Keep a list of simple opening lines, for example,
"How do you know our host?" |
• |
Don't talk about your allergies or ailments - or trouble getting
to work |
• |
Think of any social occasion as an opportunity,
not a nightmare. Brief yourself - have something of interest to
talk about to guests. Circulate, smile, circulate. |
• |
Aim to have a social event of your own to offer to potential
friends. Don't rule out busy or important people. They need friends
too. |
• |
Keep a pen and paper handy - don't trust your memory. Debrief
while you can still read your scribbles. |
Broaden your horizons! |
Why not check out these other
networks, or see what's available to you locally: |
|
* Aurora
www.auroravoice.com |
|
*
Business and Professional Women www.bpwuk.org.uk |
|
*
Women's Business Networks www.wbn.org.uk |
|
*
Women's National Commission
www.thewnc.org.uk
(includes a comprehensive list of useful women's organisations
on its "Links" page) |
And for a list of top secretarial
organisations, see our feature in this issue |
|