Frustrating? Yes. Time-consuming? Yes. But worthwhile?
Totally! Two years ago PA Bernice Pennycuick set up a
networking group for secretaries in her area. Read the real story of her
ups and downs on the road to success…
“He who waits until circumstances completely favour his
undertaking, will never accomplish anything." Martin Luther King
Jr
I started MKPAnet - a networking club for the PAs and senior secretaries
of Milton Keynes - in March 2002 to fill a very obvious gap. Although
we have numerous networking groups and clubs in the town, there isn’t
one for us.
First of all, I created a website via MSN. This was very useful and
is still in existence
http://uk.msnusers.com/MKPA.
However, it is rarely visited because it's rather cumbersome and - I
quickly discovered - many companies have firewalls preventing their
employees from going into MSN. This rather defeated the object!
My next step was to create interest and attract members. I wrote to
all the local hotels telling them what I intended to do, and asking
if they would be interested in sponsoring the launch. Disappointingly,
I received only one reply. This was from Hilton, who were very supportive
and gave me the most fantastic launch (pictures on the above website).
I approached the local Chamber of Commerce, which was also helpful
and provided a list of PAs with their addresses. This was vital. I really
don’t know how I would have started to create an invitation list
without this. I sent out 140 invitations and was pleased that 70 people
attended on the night.
I found a speaker to enlighten the group on a subject which interests
all women - grooming and personal presentation - and lined up an "AbFab
Patsy" lookalike. I also informed the local business paper, where
I am fortunate to have found an ally (the editor is a woman). She sent
a photographer along to our launch, and we ended up on the front page!
For the first 18 months I held meetings every two months with speakers
on a variety of subjects. Our meetings - now quarterly - attract an
average attendance of between 12 and 18, from our membership base of
85. Members have said that they would like to continue to have ‘real’
meetings. We are now recognised as a networking group and have been
invited, as such, to the occasional event.
A local company - Spirahellic - built us a website which is much easier
to use (have a look at
www.mkpanet.org.uk)
and Minolta sponsored this for the first year. I had hoped that it would
be visited and used a lot more than it is, but in fact I find that most
of the internet traffic is done via e-mail. I keep in touch with members,
regularly letting them know of up-and-coming events. They in turn advise
me if they are going to attend.
If anyone has been set a project (new photocopier/local taxis/catering/etc)
they will ask me to e-mail other members for advice. Someone will always
have "been there done that", which does save a lot of time
and heartache – it has also led to new friendships being struck
up.
In the short time MKPAnet has been running, some members have unfortunately
been made redundant, but here again the network has come into its own
- we have all acted as a self-help group wherever assistance has been
requested.
So,
what's it really like? |
• |
Does it take up a lot of my
personal time?
Yes! But not as much now as it did at the outset |
• |
Have I "got there"
yet?
No. I need to learn to delegate and create a committee, and
again this part of the learning curve of creating a club.
I only hope that if you were to ask me in five years' time
whether I have done so, I would be able to answer "yes"!
|
• |
Have I felt like giving up
from time to time?
Yes! When there have not been enough hours in the day and
when it seems that although I have arranged a meeting not
enough people will attend. In retrospect, I realise that I
was reading the signals wrongly but it is easy to say with
hindsight. |
• |
Would I do it all again?
One hundred times yes! |
|
One day the importance of such clubs will be recognised by the executives
as the important "back door entrance" for getting those elusive
appointments, and they will not only pay for the running of clubs but
also allow the odd long lunch hour. But until such dizzy heights are
reached I have to say, it is great fun being in there at the beginning.