WHAT INFORMATION DO WE COLLECT FROM YOU? WHY?
We
May Profile You Individually.
We
may build a profile of your online habits, interests and activities
when you use our Site. This profile is linked to your personal
identity. We compile individual profiles from user navigation and
browsing patterns, and we use these profiles for the purposes
described below (please scroll down to each topic for details).
We May Profile Users Pseudononymously
We
may build a pseudononymous profile of your online habits, interests
and activities when you use our Site. THIS PROFILE WILL NOT
REVEAL OR BE LINKED TO YOUR PERSONAL IDENTITY. We compile these
profiles from contact information (e.g., street address, phone/fax),
email addresses, unique identifiers (e.g., UserIDs and passwords),
data showing usage of interactive features (e.g., search engine
queries), demographic information (e.g., gender, marital status, age,
income, job), personal preferences (i.e., favorite color,), user
content (e.g., chat postings). We may then use these profiles for
the purposes described below (please scroll down to each topic for
details).
We May Collect Information Needed to Contact You Later
If
we do collect personal contact information (as described below), you
may later access and modify it and, should you so desire, remove it
from our system. Alternatively, you may prefer simply not to provide
personal contact information by opting-out at the point of
collection.
We
May Collect Your Name, Address and Phone Number: When you
use our Site, we may request your name, street address, telephone
number or other contact information. This information does not
inherently reveal your identity and will not be linked to you
personally. We use this information to complete and support the
immediate activity requested, administer and run the Site, customize
and/or personalize content to your request, market other things to
you in the future, tailor an instant offer to you during your visit,
build a profile of user habits, interests or activities, and
generally improve the Site for everyone. We will comply with any
requirements of law. This information may be aggregated with similar
data in a manner that does not reveal your personal identity
and may be disclosed only to our staff and to our immediate agents.
We May Collect Your e-Mail Address: We may request your email
address, or other information needed to contact you online. This
information does not necessarily reveal who you are and we will not
link it to your personal identity. We use this information to
complete and support the immediate activity requested, administer and
run the Site, customise and/or personalise content to your request,
market other things to you in the future, tailor an instant offer to
you during your visit, build a profile of user habits, interests or
activities, and generally improve the Site for everyone. We will
comply with any requirements of law. This information may be
aggregated with similar data in a manner that does not reveal your
personal identity and may be disclosed only to our staff and to
our immediate agents.
We May Collect Other Kinds of Information from You
When
you use our Site, we may collect personal information about you
described below. You may later access and modify it and, should you
so desire, remove it from our system. Alternatively, you may prefer
simply not to provide personal contact information by opting-out at
the point of collection.
You May be Prompted for a UserID and Password: We may ask you
to enter a web site ID, password or other identifier. This
information will not reveal or be linked to you personally. We use
this information to complete and support the immediate activity
requested, administer and run the Site, customise and/or personalise
content to your request, market other things to you in the future,
tailor an instant offer to you during your visit, build a profile of
user habits, interests or activities, and generally improve the Site
for everyone. We will comply with any requirements of law. This
information may be aggregated with similar data in a manner that does
not reveal your personal identity and may be disclosed only to
our staff and to our immediate agents.
We May Collect Navigation and Clickstream Data: As you
browse our Site, we may gather navigational and clickstream data -
records of user activity within the site - containing information
about where visitors went, how they got there, what they did and how
long they stayed. In some cases, this information may reveal or
be linked to you personally. We use this information to complete
and support the immediate activity requested, administer and run the
Site, customise and/or personalise content to your request, market
other things to you in the future, tailor an instant offer to you
during your visit, build a profile of user habits, interests or
activities, and generally improve the Site for everyone. We will
comply with any requirements of law. This information may be
aggregated with similar data in a manner that does not reveal your
personal identity and may be disclosed only to our staff and to
our immediate agents.
We May Collect Interactive Data: You may decide to input data
while using certain interactive features at our Site, such as queries
submitted to a search engine. This information will not reveal or be
linked to you personally. We use this information to complete and
support the immediate activity requested, administer and run the
Site, customise and/or personalise content to your request, market
other things to you in the future, tailor an instant offer to you
during your visit, build a profile of user habits, interests or
activities, and generally improve the Site for everyone. We will
comply with any requirements of law. This information may be
aggregated with similar data in a manner that does not reveal your
personal identity and may be disclosed only to our staff and to
our immediate agents.
We May Collect Demographic Data About You: We may request
information about your demographic or social characteristics, such as
gender, age and income level. This information will not reveal or be
linked to you personally. We use this information to complete and
support the immediate activity requested, administer and run the
Site, customise and/or personalise content to your request, market
other things to you in the future, tailor an instant offer to you
during your visit, build a profile of user habits, interests or
activities, and generally improve the Site for everyone. We will
comply with any requirements of law. This information may be
aggregated with similar data in a manner that does not reveal your
personal identity and may be disclosed only to our staff and to
our immediate agents.
We May Keep Note of Your Personal Preferences: We may gather
information concerning your personal likes and dislikes, such as your
favorite color, taste in music, books or other Site content. This
information will not reveal or be linked to you personally. We use
this information to complete and support the immediate activity
requested, administer and run the Site, customise and/or personalise
content to your request, market other things to you in the future,
tailor an instant offer to you during your visit, build a profile of
user habits, interests or activities, and generally improve the Site
for everyone. We will comply with any requirements of law. This
information may be aggregated with similar data in a manner that does
not reveal your personal identity and may be disclosed only to
our staff and to our immediate agents.
We May Collect Your Online Postings and Content: Certain
features of our Site may allow you to contribute content, such as
instant messages, chat room postings and the like. Although you may
choose to identify yourself in your postings, contributing content
does not inherently reveal your personal identity. We use this
information to complete and support the immediate activity requested,
administer and run the Site, customise and/or personalise content to
your request, market other things to you in the future, tailor an
instant offer to you during your visit, build a profile of user
habits, interests or activities, and generally improve the Site for
everyone. We will comply with any requirements of law. This
information may be aggregated with similar data in a manner that does
not reveal your personal identity and may be disclosed only to
our staff and to our immediate agents.
CERTAIN EXCEPTIONAL DISCLOSURES
We
may disclose your information if necessary to protect our legal
rights or if the information relates to actual or threatened harmful
conduct. Disclosure may be required by law or if we receive legal
process.
WHAT ARE COOKIES? WHY DO WE USE THEM?
Cookies
are small files stored by your browser in your computer when you
visit our Site. We use cookies to improve our Site and to make it
easier to use. Cookies permit us to recognise users and avoid
repetitive requests for the same information. We mainly use "session
cookies" that are automatically deleted after each visit.
Cookies from our Site cannot be read by other sites. Most browsers
will accept cookies until you change your browser settings to refuse
them.
HOW DO WE PROTECT INFORMATION WE COLLECT?
We
offer secure web pages to collect certain kinds of user information
and we store certain kinds of data in encrypted form. We follow
reasonable technical and management practices to help protect the
confidentiality, security and integrity of data stored on our system.
While no computer system is completely secure, we believe the
measures implemented by our Site reduce the likelihood of security
problems to a level appropriate to the type of data involved.
HOW LONG DO WE KEEP USER INFORMATION?
We
keep user data on our server or in our archives for as long as we
reasonably need it, although we may alter this practice according to
changing requirements. For example, we may delete some data if needed
to free up storage space. We may keep other data for longer periods
should the law require it.
Data
management requests are administered in an orderly manner to the
extent feasible and within our direct control. Note: we have greater
control over recently collected data than for archived data. Once
data is removed from the system and archived, it may not be feasible
to accommodate specific requests. In those cases, our general data
retention policy applies.
LEGAL NOTICE
This
Site operates on an "AS-IS" and "AS-AVAILABLE"
basis, without liability of any kind. We are not responsible for
events beyond our direct control. This Policy is governed by the laws
of the United Kingdom.
IF YOU HAVE A PRIVACY QUESTION
If you have a privacy question about our Site, please email: support@deskdemon.com.
Or write to DeskDemon.com, Attn: Andrea McKinney, Deskdemon.com Limited,
Perseus House, 126 Haliburton Road, Twickenham, London TW1 1PH.
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